Every successful CX strategy begins with a deep understanding of what matters most to your customers. It is critical that your VoC program provides accurate, timely, and actionable insights at every stage of your customer journey. If not, you're flying blind.
Getting top scores is no longer enough. Research shows that how your customers feel about their experience is more important than the experience itself. The best VoC programs now include finely-tuned text analytics engines to discern the customer's level of emotional engagement.
Dave Mingle, CXAdvisors Group's founder and principal, has run VoC programs for two of the leading automotive brands. In addition, we are Council Members of the TribeCX global network of CX practioners and have built relationships with leading VoC service providers, giving us unparalleled access to the best minds in VoC from across the globe.
CXAdvisors Group can help you design a VoC program that gets you the quality feedback you need, drives customer engagement, and delivers the business outcomes you want.